"In a business environment where distractions and lack of trust dominate, stories can cut through the busyness to capture attention, engage and influence people, create meaning, exemplify values and gain trust."
(Janis Forman - Storytelling In Business: The Authentic & Fluent Organisation)
So you've got your attractive website with all your important information and flashy images and because you've heard that everyone needs a video on their website, you want one on yours. The only problem is as there are thousands of business videos being uploaded every minute, you're worried about how you can stand out and be different. Aren't you glad you've arrived here?
Our storytelling approach is based on using both a psychological as well as a marketing one. It helps draw out the professional person's authenticity as they speak, for example, about values, achievements and vision but it also draws on their personal, human side which we include to help people identify with you and set you apart from your competitor.
"People like to do business with people, not a business!"
what we offer
Around two minutes in length so ideal for your website, these compiled, main 'snapshot's' along with our package of shorter snapshots (30 - 40 seconds and ideal for social media and attaching as a link to an email), act not only as a strong marketing tool, but can also:
- Provide a face and voice for the business
- Help customers choose the person/ company with whom they want to do business
- Engender staff to have pride in the person/ company for whom they work and generate a feeling that they belong and matter
- Offer potential employees to see what sort of person or culture exists at the workplace
- Clarify values and vision of the business and guiding best practices
- Develop a stronger business identity as well as validating and affirming the business.
"They are amazing! You and your husband have done an amazing job!"
(Allison Eldridge - Care 1 client)
"Alison and Paul, thanks for your great work!"
(Matt Dignam, Director, Dignam Real Estate Bulli)
"Excellent! I love how you integrated the clips...Wonderful job Paul. I can't tell you enough how impressed I am with the finished job. Thank you both so very much."
(Neil Barnsley, Animal Holistic Healing)
"Words can't express how pleased I was with the final outcome. Paul is a true professional from a production past and is complimented by Alison who made sure the content was all it should be...If you are serious about your business making a difference in a very competitive market, consider these top professionals!"
(Brendan Weston, Director, Professional Transport Training)
Website Snapshot examples
Social Media shorter snapshot examples: