FACTS TELL STORIES SELL
"In a business environment where distractions and lack of trust dominate, stories can cut through the busyness to capture attention, engage and influence people, create meaning, exemplify values and gain trust."
(Janis Forman - Storytelling In Business: The Authentic & Fluent Organisation)
PROFILES & STORYTELLING
So you've got your attractive website with all your important information and flashy images and because you've heard that everyone needs a video on their website, you want one on yours. You're worried about how you can stand out and be different. Aren't you glad you've arrived here?
Alison is a psychologist and has studied all that brainy stuff behind why storytelling works - the triggers that release dopamine, oxytocin and endorphins in the audience's brains that helps create the emotional connection. This helps build trust and makes the person and their story memorable.
Through her careful questioning and the weaving that goes into the editing, we draw out and highlight your authenticity as you speak, for example, about values, achievements and vision. The interview and resulting film will also reflect your personal, human side which we include to help people identify with you and set you apart from your competitor.
So, we can make you stand out, be authentic, engage with your potential customers/ clients and lots more without using fancy FX, expensive (or even cheap) stock footage, or smoke and mirrors - just good storytelling.
"People like to do business with people, not a business!"
What we offer
Whether you choose our Starter Package (ideal for a start-ups with limited budgets), our popular Business Package (great combination covering most aspects of your business) or our Corporate Package (all the best plus more), we'll have you covered. Keep in mind that these are just frameworks to help you decide but we can also tailor-make a special package for you and well as do a range of other videos including B-2-B promotional films (still with a story but no narrative), trade show expo style films, training films and a whole lot more - just tell us your need and we can't help, we'll certainly let you know who can
We know that a well constructed website profile film can run up to two minutes because people are there to find out more. Social media platforms need shorter snapshots (20 - 40 secs) that can drive traffic to your website so we make these clips around specific topics that will engage people into finding out more. Some of these shorter clips can also be ideal for attaching as a link to an email.
Whether alone or combined with testimonials and other footage, our business profiles can act not only as a strong marketing tool, but can also:
- Provide a face and voice for the business
- Help customers choose the person/ company with whom they want to do business
- Engender staff to have pride in the person/ company for whom they work and generate a feeling that they belong and matter
- Offer potential employees an opportunity to see what sort of person or culture exists at the workplace
- Clarify values and vision of the business and guiding best practices
- Develop a stronger business identity as well as validating and affirming the business.
"They are amazing! You and your husband have done an amazing job!"
(Allison Eldridge - Care 1 client)
"Alison and Paul, thanks for your great work!"
(Matt Dignam, Director, Dignam Real Estate Bulli)
"Excellent! I love how you integrated the clips...Wonderful job Paul. I can't tell you enough how impressed I am with the finished job. Thank you both so very much."
(Neil Barnsley, Animal Holistic Healing)
"Words can't express how pleased I was with the final outcome. Paul is a true professional from a production past and is complimented by Alison who made sure the content was all it should be...If you are serious about your business making a difference in a very competitive market, consider these top professionals!"
(Brendan Weston, Director, Professional Transport Training)
Website Profile examples
A 'tap dancing' Lawyer
A 'shy-as-a-kid' Real Estate Director
A 'proud-of-my-boys' Financial Advisor
An 'allergic-to-dogs' Holistic Animal Healer.
A 'Schnoodle-loving' Dentist
A Caring Building Branch Manager
A 'Proud-History' Real Estate Director
A 'Soccer-Dad' Real Estate Principal
Social Media shorter snapshot examples: