Storytelling in Business - How And Why We Got Started And The Benefits To You!
![Storytelling in Business - How And Why We Got Started And The Benefits To You! Storytelling in Business - How And Why We Got Started And The Benefits To You! image](http://mbmsfilms.com.au/uploads/14c9eab9b04c9eaeab2404c9/1499411568468/AlisonBen-3823.jpg?format=1000w)
I had created and been running a film production company called 'That's My Life' mainly producing Life Stories for seniors, but recently, we've created a new company, My Business My Story, and switched to focusing on helping business connect to potential customers using a psychological and marketing storytelling approach. This film outlines three things:
- Our story
- Why we needed to change our target audience
- The psychological and marketing benefits for you in using this approach
![](https://i.vimeocdn.com/video/643684345_640.jpg)
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