Storytelling in Business - How And Why We Got Started And The Benefits To You!

Storytelling in Business - How And Why We Got Started And The Benefits To You! image

I had created and been running a film production company called 'That's My Life' mainly producing Life Stories for seniors, but recently, we've created a new company, My Business My Story, and switched to focusing on helping business connect to potential customers using a psychological and marketing storytelling approach. This film outlines three things:

  1. Our story
  2. Why we needed to change our target audience
  3. The psychological and marketing benefits for you in using this approach

This video is about how we create our new business - My Business My Story


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