Purpose is whatever gives our life meaning and that, in turn, translates to a commitment to life’s broader goals and helps us to organise our day-to-day activities. People with a high ‘sense of purpose’ have better mental health and adapt better to life’s challenges. Research has even shown that it’s even a robust predictor of health and wellness in old age let alone during one's working life.

For the busy business owner, being able to talk about their sense of purpose and what they are passionate about can bring a huge amount of credibility. When we include some personal aspects of their life, we build on their character and that is a basic storytelling device that helps engage an audience, in this case, their potential clients. 

For the elderly, passing on their life story (e.g. with personal anecdotes of experiences, what they saw and did, lessons learned, where they grew up…), to their children, grandchildren and even great-grandchildren is a very valuable way to build this important sense of purpose. It can keep them going.

At My Business My Story we help people speak about their passion for their business and people are more likely to engage someone who is passionate about what they do as evidenced in one of our storytelling films rather than just a photo and some copy on the website. We also help people tell their life story by way of a film biography, assisting them to reconnect with themselves and with their families. We think it’s important work and that’s why we are so passionate about what we do and, you guessed it, that gets us out of bed as well!

“Storytelling is a form of history, of immortality too. It goes from one generation to another.”  — Studs Terkel